Renewable Energy: when online communication goes global
AmericaEurope
Energy and environment
2022 – How do energy companies active in the green transition communicate on the world wide web? Which themes do they emerge on, and with what level of attention from users?
To answer this questions, we conducted an analysis of conversations that appeared online in English during the last six months of 2022, comparing eight brands considered leaders in the international electricity and renewable energy market: Rwe, Enel, Iberdrola, Engie, Ørsted, E-on, Edp, Naturgy.
In our report, we summarise the main findings and some insights for a sometimes not-easy but consistent and long-term winning digital communication strategy.
Certainly, leading the new energy era is a daunting mission, especially when accompanied by international media visibility that generates great attention and high expectations, leaving little room and time for the gradual optimisation of solutions and projects. The challenges and unknowns are numerous. In our analysis, what appears to make a difference is consistency and transparency in communication (and, of course, in operations). The global player’s goal isn’t to solve every issue or silence criticism overnight. It’s about addressing challenges head-on with expertise, demonstrating a genuine commitment to accelerating their ecological growth strategy, and to contributing to shape a future that’s demonstrably more sustainable.
